Sexy iPad Air 2 is fabulous but not a must upgrade
NEW YORK — During his keynote trumpeting the new iPad Air 2 and iPad mini 3, Apple CEO Tim Cook bragged about how wildly satisfied customers are with their current iPads. Apple has sold more than 225 million in four years and the iPad has become the gold standard against which all other tablets are measured.
But sales have been slipping. And it is precisely because people are perfectly happy with existing iPads that I suspect Apple will have a difficult time persuading folks to upgrade. Especially when the Air 2 starts at $499, and its smaller sibling the mini 3 starts at $399.
Don't get me wrong. The Twiggy-thin iPad Air 2 that is the focus of this review is a stupendous tablet, the best out there, though the competition is more heated than ever. A strong case can be made for, among others, Samsung's striking Galaxy Tab S, Microsoft's Surface Pro 3, and perhaps the upcoming HTC Google Nexus 9 that will run the new Android Lollipop software. (I haven't reviewed it yet.)
In a vacuum, I'd recommend the new Air 2 without hesitation, and if you're an iPad newbie and have spare cash, by all means go for it.
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