Twitter woos mobile developers, debuts tools at Flight
Twitter is introducing tools to make it easier for mobile developers to build applications on Twitter and make money from them.
The tools are called Fabric and they play a key role in Twitter's new effort to win over mobile developers in the heated competition with Facebook, Google and other Internet giants.
Chief Executive Officer Dick Costolo made the announcement from the stage of Flight, the company's first mobile developer conference in San Francisco that is taking place Wednesday near Twitter's headquarters.
"We wanted to approach this not from the perspective of what would best for Twitter, but from the perspective of what would make you the most productive," Costolo said.
The announcement reflects the company's high-stakes bid to become a mobile platform, not just a mobile app.
"For them to have this developer conference is more evidence that Twitter wants to be viewed as a top-level consumer service," said Gartner analyst Brian Blau who focuses on consumer technologies.
More than 1,000 mobile developers are attending Flight. It's Twitter's first developer conference in four years.
The goal for Twitter is twofold: to get tools into app makers' hands and repair the sometimes fraught relationship with them.
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